Our founder, Salesforce MVP Hall of Fame member and author Paul Battisson, spent over a decade architecting complex solutions for the Salesforce platform. Time and again, he noticed a frustrating pattern: organizations were spending weeks fighting clunky configurations and fragile integrations just to get basic utilities to work. Instead of moving fast, teams were stuck doing heavy lifting.
Paul founded Groundwork Apps to clear those hurdles. The philosophy is simple: we lay the rock-solid technical foundation so your team can achieve success with Salesforce more quickly. We build tools that install in minutes, live natively inside your CRM, and work seamlessly out of the box.
To prove our philosophy, we tackled one of the most notoriously complex areas of CRM infrastructure: global communications. Our first native application, Messaging Made Easy, condenses intricate SMS, Viber, and WhatsApp routing into native Salesforce Flow elements and simple utility bars. By combining our native design with the enterprise-grade global delivery network of Messente, we give Salesforce users global reach with zero integration headaches.
Laying the groundwork for success isn't just our product philosophy—it’s how we approach our community. As proud members of the Pledge 1% movement, we commit 1% of our time, product, and profit to help non-profits and local communities build their own foundations for a better future.
Our team also contributes their time regulalry to helping others learn and understand Salesforce through mentorship and training programmes. We want to ensure that anyone who wants to learn Salesforce, can learn Salesforce.
